Signal vs. Bullshit

You already know something isn't working. What you don't have yet is language sharp enough to name it. That gap, between feeling that something is off and being able to point at the exact thing, is where most people stay stuck.

So they reorganize. They run another offsite. They hire consultants who deliver decks. The decks describe the situation in the same vocabulary that produced the situation. Nothing changes.

That vocabulary is bullshit. It carries the shape of thinking without the thinking inside. It says nothing specific. It could never be proven wrong. It costs no one anything to say.

Signal is the opposite. A signal says something specific. It could be proven wrong. It costs the speaker something to say. The thinking is visible in the work. You can argue with it, act on it, or reject it. Either way, you can move.

The flood is getting worse. AI writes faster than any human, and most of what it writes is plausible. Plausible looks like signal from a distance and dissolves up close. Finding the human thinking in the flood, your own and other people's, is the practice.

Signal vs. Bullshit is how to tell them apart and what to do once you can.

For you, when something in your career feels off and the usual moves have not held. For your team, when the same problem keeps coming back under a new name. For your company, when the strategy and the operational reality have drifted far enough that the smart people are starting to notice.

The work starts with a conversation. It ends with you able to see what is actually broken clearly enough to act on it.