Signal vs. Bullshit

You already know something isn't working. What you don't have yet is a clear picture of what it actually is and what to do about it.

That gap between knowing something's wrong and being able to name it clearly enough to fix it is where most people get stuck. They treat symptoms. They reorganize. They hire consultants who produce decks. They run another offsite.

And it's all bullshit.

The thing that was actually broken stays broken.

Getting to the real problem—the one underneath all the symptoms—changes everything. Once you can see it clearly, the path forward starts to emerge. That's Signal vs. Bullshit. Knowing which is which.

For you — when something in your career feels off and every attempt to fix it hasn't stuck.

For your team — when you keep solving the same problem under different names and nothing holds.

For your company — when your strategy and your operational reality have quietly drifted so far apart that smart people are starting to notice.

It starts with setting up a conversation and ends with better outcomes that stick.