Second verse, same as the first.

Over at Same Team Partners we're making a move that I'm excited to share. But before I get into that, let me provide some context.

Back in 2013 Brett Harned came to me with a thought. There were conferences for designers, developers, UX researchers, content strategists, even for leaders. But there was nothing for project managers. In response, Brett and I created the Digital PM Summit, an annual event that continues today. Five years later Brett wrote Project Management for Humans for Rosenfeld Media. We reconnected and recorded a podcast called Sprints & Milestones, sharing anecdotal stories related to each chapter of the book. About five years later we started Same Team with a focus on making better teams for studios and in-house programs.

This year, in 2025, Brett has been everywhere from Dubai to Denver, Portland to Indiana. He's given keynotes and workshops and listened to project managers share their stories. About mid-way through 2025 Brett started publishing what he's seeing and hearing—similar to what I've been doing here but with a focus on PMs. And his posts are hitting hard. Not because they're clever, but because they're true.

He's speaking truth for project management: You can't automate accountability. The anxiety around AI. The classic, continuing frustrations about how underserved PMs are in the workplace and the lack of support they get. What we've seen in these responses is that the PM community is hungry for people to speak what's happening and tell it like it is. No consultant jargon. No LinkedIn guru bullshit. Just what PMs are going through.

The response we're seeing from Brett's work signals to us that our work through Same Team needs to be directed back to the community that brought us together in 2013. I'm not surprised that we're going full circle here. In all of the places that I've worked or consulted in the last ten years, it's clear that project management still does not get the same level of attention and support as their peers. This isn't accidental—it's the same extraction pattern I write about here, just applied to exhausting effort to coordinate people and projects instead of creative work.

So, we're pivoting Same Team Partners to focus on project managers and their work. We're launching PM Squad, a year-long program built specifically for project managers of all stripes—whether you're on the PM career path, an accidental PM, a new PM, or an old hand who's just a little burned out. This is for everybody.

There are no cohorts. No online community. No BS like that. Just practical learning, tools, and frameworks you can use immediately. To show you what this looks like, I posted a video that walks you through our roadmap for 2026 and how it will work. In short, we're taking our talent for leadership, teaching, and writing and applying this to a field that rarely gets the support that it needs and deserves through a human-centered lens.

Now, I recognize that a lot of you aren't project managers, but I'd still like your help. For starters, watch the video and let me know what you think. And then share it with a PM or two that you likely know. If you don't know any PMs then please go find some, make friends, and share this video. Easy peasy.