Masthead

I'm Greg Storey. I’ve been in this game long enough to know when something’s broken—and even longer to know when no one wants to admit it.

I’ve led design orgs inside Fortune 100s. I’ve helped startups fake it till they break it. I’ve navigated the chaos of transformation, reorgs, mass layoffs, political landmines, and the occasional leadership delusion masquerading as vision. I’ve also spent a good chunk of time mentoring people through it all—quietly, behind the scenes—because that's what I do.

Brilliantcrank is where I say the things you’re not supposed to say out loud. About work. About identity. About what it means to lead—or just survive—when the story you were sold about success stops making sense.

I write about burnout, reinvention, and the weird liminal space Gen X now occupies in the workforce. I write about what work takes from us. And what we take back when we stop waiting for permission.

I write books to share my hard earned perspective, and I build tools for seeing clearly, making decisions, and moving forward with intention in the middle of complexity.

Brilliantcrank is part essay, part reckoning. It’s also a place to build something better.

If you’ve ever felt like your job was swallowing you whole—or like the system was gaslighting your gut—you’ll feel at home here. And if you’re stuck in a loop of quiet resentment or self-erasure, you won’t get coddled. You’ll get called forward.

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